Lexical Innovation in Business Colour Idioms: Evidence from Large Language Models in Five Languages
Paper · 2026 · Giedre Valunaite Oleskeviciene, Ágnes Abuczki, Ganit Richter et al.
Summary
Business and finance generate new vocabulary quickly, and much of it originates in English. Colour idioms are a useful test case because they are culturally salient and often acquire new meanings, as when "black swan" became a business-risk term. This workshop paper examines how LLMs render such idioms into other languages, and whether they prefer English loans over local expressions.
The authors collected English business idioms containing "black" from sources such as the Financial Times Lexicon and Investopedia. Native speakers then supplied the usual equivalents in Albanian, Hebrew, Hungarian, Lithuanian and European Portuguese. The result is a small multilingual resource that serves as the human baseline.
Claude 4.5 Sonnet, Gemini 3 Pro and GPT-5.2 each received the same prompt through the API with default settings. Their answers were merged into one spreadsheet and analysed qualitatively, supported by a consensus heatmap.
The three models agreed strongly with one another but much less with the human references. The authors attribute this to a shared, English-centred encoding of metaphors rather than genuine idiomatic competence. They conclude that culture-specific idiom translation still requires human expertise.
Key points
- Data and setup: English "black" idioms were drawn from business term bases and paired with native-speaker equivalents in five target languages (AL, HE, HU, LT, PT). Outputs from the three models were compared against this baseline.
- Loanwords vs. translation: For "Black Friday", GPT and Gemini tended to keep the English loan (e.g., in Portuguese), while Claude leaned towards a translated form. This illustrates a split between globalisation and localisation.
- Grammatical consistency:
- Gemini used definite forms for weekday names in Albanian consistently, whereas GPT and Claude switched between definite and indefinite forms and varied capitalisation.
- Only GPT hyphenated the Portuguese "caixa-preta".
- None of the models followed the 1990 Orthographic Agreement rule that weekday names are written in lowercase.
- Regional variety mismatch: All models rendered "in the black" with "no azul", which is a Brazilian Portuguese idiom rather than a European one. Gemini (and partly Claude) also fell back on literal paraphrases such as "profitably" in LT, HE and HU.
- Context: The work was carried out under COST Action CA23147 GOBLIN. It also raises open questions about Anglocentric bias, hallucinated expressions and LLM-generated neologisms.
Institutions
Fields, topics and concepts
📚 Shelves 2The field of science this work belongs to (OpenAlex fields).Arts and Humanities · 16,039 worksLanguage and Linguistics · 15,891 works
🧭 Topics 2Research subjects and languages the work is about.Language models & pretraining · 3,320 worksIdioms & multiword expressions · 217 works
Cite
Cite as Giedre Valunaite Oleskeviciene, Ágnes Abuczki, Ganit Richter, Berat Ujkani, Vera Moitinho de Almeida and Pedro Madeira. 2026. Lexical Innovation in Business Colour Idioms: Evidence from Large Language Models in Five Languages. Proceedings of the Workshop Neology and Large Language Models.
@inproceedings{oleskeviciene2026lexical,
title = {{Lexical Innovation in Business Colour Idioms: Evidence from Large Language Models in Five Languages}},
author = {Giedre Valunaite Oleskeviciene, Ágnes Abuczki, Ganit Richter, Berat Ujkani, Vera Moitinho {de Almeida} and Pedro Madeira},
booktitle = {Proceedings of the Workshop Neology and Large Language Models},
year = {2026},
doi = {10.63317/2c2wguvy6spu},
url = {https://doi.org/10.63317/2c2wguvy6spu}
}References
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