Quantifying Social Sentiment in Hostels Using A Domain-Specific Transformer Pipeline
Paper · 2026 · Ian W. McMurry
Summary
Social atmosphere matters a great deal to hostel travelers, but it is hard to measure. Booking platforms such as Hostelworld offer an "atmosphere" score. Under expectation–disconfirmation theory, that score mainly reflects whether expectations were met, so calm and party hostels can earn similar ratings. Generic sentiment and topic models also miss implicit social cues in reviews.
The author defines "socialness" as a distinct semantic construct and builds a three-stage pipeline:
- a cross-encoder trained on a manually annotated seed set,
- large-scale pseudo-labeling of a review corpus from Hostelworld and Booking.com,
- distillation of those labels into a sentence-transformer bi-encoder, whose embedding space orders reviews by level of guest interaction rather than general positivity.
A linear classifier on these embeddings beats generic sentence embeddings and zero-shot GPT-4o on held-out human labels. Embedding-space separation of social versus non-social reviews also improves sharply. Aggregated to the property level, scores show that very social hostels are uncommon. The work suggests a reusable recipe for mining large text collections for experiential qualities that reviewers convey only indirectly.
Key points
- Data: 4,994 hand-labeled reviews train the cross-encoder, which then pseudo-labels 162,840 more. Roughly a third of the corpus is machine-translated, and the seed set was labeled by one annotator.
- Classification: F1 reaches 0.826 with domain-adapted embeddings, compared with 0.671 for generic embeddings and 0.774 for zero-shot GPT-4o.
- Embedding separation: the gap between intra- and inter-class cosine similarity rises from 0.018 to 0.704, about a 40-fold increase.
- Clustering: unsupervised k-means (k = 2) reaches purity 0.909 versus 0.748 for the generic baseline.
- Property level: hostel-level socialness approximately follows an exponential distribution, with highly social properties being rare.
Fields, topics and concepts
📚 Shelves 6The field of science this work belongs to (OpenAlex fields).Computer Science · 16,667 worksArtificial Intelligence · 16,194 worksArts and Humanities · 16,039 worksLanguage and Linguistics · 15,891 worksPsychology · 1,552 worksSocial Psychology · 306 works
🧭 Topics 1Research subjects and languages the work is about.Sentiment & emotion · 972 works
Cite
Cite as Ian W. McMurry. 2026. Quantifying Social Sentiment in Hostels Using A Domain-Specific Transformer Pipeline. The Proceedings for the 15th Workshop on Computational Approaches to Subjectivity, Sentiment Social Media Analysis (WASSA 2026).
@inproceedings{mcmurry2026quantifying,
title = {{Quantifying Social Sentiment in Hostels Using A Domain-Specific Transformer Pipeline}},
author = {Ian W. McMurry},
booktitle = {The Proceedings for the 15th Workshop on Computational Approaches to Subjectivity, Sentiment Social Media Analysis (WASSA 2026)},
year = {2026},
doi = {10.18653/v1/2026.wassa-1.3},
url = {https://doi.org/10.18653/v1/2026.wassa-1.3}
}References
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