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Quantifying Social Sentiment in Hostels Using A Domain-Specific Transformer Pipeline

Paper · 2026 · Ian W. McMurry

Summary

Social atmosphere matters a great deal to hostel travelers, but it is hard to measure. Booking platforms such as Hostelworld offer an "atmosphere" score. Under expectation–disconfirmation theory, that score mainly reflects whether expectations were met, so calm and party hostels can earn similar ratings. Generic sentiment and topic models also miss implicit social cues in reviews.

The author defines "socialness" as a distinct semantic construct and builds a three-stage pipeline:

  • a cross-encoder trained on a manually annotated seed set,
  • large-scale pseudo-labeling of a review corpus from Hostelworld and Booking.com,
  • distillation of those labels into a sentence-transformer bi-encoder, whose embedding space orders reviews by level of guest interaction rather than general positivity.

A linear classifier on these embeddings beats generic sentence embeddings and zero-shot GPT-4o on held-out human labels. Embedding-space separation of social versus non-social reviews also improves sharply. Aggregated to the property level, scores show that very social hostels are uncommon. The work suggests a reusable recipe for mining large text collections for experiential qualities that reviewers convey only indirectly.

Key points

  • Data: 4,994 hand-labeled reviews train the cross-encoder, which then pseudo-labels 162,840 more. Roughly a third of the corpus is machine-translated, and the seed set was labeled by one annotator.
  • Classification: F1 reaches 0.826 with domain-adapted embeddings, compared with 0.671 for generic embeddings and 0.774 for zero-shot GPT-4o.
  • Embedding separation: the gap between intra- and inter-class cosine similarity rises from 0.018 to 0.704, about a 40-fold increase.
  • Clustering: unsupervised k-means (k = 2) reaches purity 0.909 versus 0.748 for the generic baseline.
  • Property level: hostel-level socialness approximately follows an exponential distribution, with highly social properties being rare.

Our summary of the paper, in our own words — not its text. The work belongs to its authors; read it at the links above.

 Fields, topics and concepts

Cite

Cite as Ian W. McMurry. 2026. Quantifying Social Sentiment in Hostels Using A Domain-Specific Transformer Pipeline. The Proceedings for the 15th Workshop on Computational Approaches to Subjectivity, Sentiment Social Media Analysis (WASSA 2026).

The paper itself, not this page. BibTeX from the library's record of the work. DOI 10.18653/v1/2026.wassa-1.3

@inproceedings{mcmurry2026quantifying,
  title = {{Quantifying Social Sentiment in Hostels Using A Domain-Specific Transformer Pipeline}},
  author = {Ian W. McMurry},
  booktitle = {The Proceedings for the 15th Workshop on Computational Approaches to Subjectivity, Sentiment Social Media Analysis (WASSA 2026)},
  year = {2026},
  doi = {10.18653/v1/2026.wassa-1.3},
  url = {https://doi.org/10.18653/v1/2026.wassa-1.3}
}

References

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